“Winning is not a sometime thing. It is an all time thing. You don’t win once in a while, you don’t do things right once in a while, you do them right all the time. There is no room for second place.
There is only one place and that’s first place.”
For more than thirty-five years, Shirley & McVicker Public Affairs has represented American corporations, associations, political candidates, public policy organizations, book publishers, foreign governments, opinion leaders and others by helping them craft a salient message to deliver to the right people so they can do the right thing at the right time.
SMPA continues to provides highly effective public affairs strategies that include message development, media placement, lobbying and coalition-building, all designed to effectively communicate the client’s message in the environment most critical to achieving their goals.
SMPA's established connections in all the major newsrooms and media outlets across the country-- and around the world--provide us with a unique capability to promote and elevate our client's voice to a level above that of everyone else. We are constantly thinking outside of the box to ensure that the work we do gets noticed, and noticed in a big way.
We have forged strong relationships with journalists, reporters, news anchors, columnists, opinion editorialists, producers, television hosts, podcast hosts, the list goes on. We continue to strengthen these connections to heighten the visibility of our clients, and together, we remain at the cutting edge of American public relations and political affairs.
Have a book or manuscript that needs publicity or needs to be published? Our staff knows the publishing market. We can tailor your book to the right publishers and get it in the right hands. As agents, we ensure you are getting the maximum publicity even before your book hits the shelves.
With over three decades of experience in political campaigns, SMPA knows politics inside and out. We have experience handling campaigns for candidates involved in every step of government at the local, state, and federal levels. From establishing the campaign platform and positions on a variety of different ideas, to garnering media attention and support, SMPA is dedicated to ensuring victory on election night.
SMPA maintains the support of a diverse group of like-minded individuals and organizations that support our client’s efforts and goals. Coalition building can determine the difference between the success or failure of a public affairs campaign, and SMPA knows how to build winning coalitions.
Do you have a mission to see your face on TV or hear your voice over the radio as a political commentator? SMPA can not only help you achieve that goal, but also provide the training to answer and respond in a fashion that not only gets the statement across, but helps build up for more interviews.
By strategically planning and aggressively promoting our client’s event to targeted audiences, SMPA ensures that these events, whether it’s an extravagant awards ceremony, a highly anticipated campaign event, a major rally, or a press conference, are not only well known, but also well covered by the media in order to get maximum attention for the issue at hand.
When dealing with a 24/7 news cycle, the best defense against bad press is staying ahead of a crisis. We are constantly monitoring the news to anticipate and react quickly to negative attention. We emphasize rapid response to get ahead of negative stories. After careful consultation with our clients, we ensure they are comfortable with the response and our work on their behalf.
SMPA ensures our clients have an extensive and significant online presence. We focus on the opposite side of the internet marketing spectrum, working behind the scenes on the creative side for sites controlled by our clients. We contribute our professional advice to improving client-affiliated web pages including visual graphics, design, content display methods and other materials, guaranteeing the right message is conveyed, visually appealing and unique.
1225 King Street, Alexandria, Virginia 22314, United States